The Influence of Knowledge Management and Brand Equity on Marketing Performance: a Case Study of a Japanese Automaker’s Branch in Taiwan Pages 30-51 Gao-Liang WANG, Yu-Je LEE, Mei-Fen WU, Lung-Yu CHANG, Shih-Chun WEI
Yeni Vakif Üniversiteleri Kuruluş Yeri Seçimi ve Akademik Alan Odaklanma Önerileri
(Establishing New Foundation Universites and Suggesting Academic Programs to be Focussed) Pages 66-93 Suat TEKER, Bilal ÖZER
Hazcı ve Faydacı Tüketim Bağlamında Tüketicinin Ürün Temelli Yenilikçiliği Algılaması: Amprik Bir Araştırma
(Perceptions of the Consumer on Product Based Innovation in the Context of Hedonic and Utilitarian Consumption: An Empirical Research) Pages 94-121 Nahit Erdem KÖKER, Deniz MADEN
Mobbing ile Örgütsel Bağlılık İlişkisi: Şehir ve Sayfiye Otellerinde Bir Uygulama
(The Relationship between Mobbing and Organizational Commitment: An Application on City and Resort Hotels) Pages 122-140 Elbeyi PELİT, İbrahim KILIÇ